Free Resources for Web Analytics practitioners
As a teacher of web analytics, web analyst and involved volunteer of the Web Analytics Association, I have created a number of tools:
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Web Analytics Dashboard Fun:
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An Excel 2007 template to get going with web analytics dashboards.
>> Template_Dashboard_080811.xlsx
(Microsoft Excel 2007, 85KB .xlsx)
Attention Internet Explorer users!
Save this file with .xlsx extension, somehow, MSIE thinks it's a .zip file! Which it's not!
>> More information on the blog.
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Google Analytics Addons script
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A script that enhanced the default Google Analytics tags with some useful stuff:
- Track downloaded documents
- Track external links
Use "fake" page views or the new events tracking.
>> Google Analytics: script to track outbound links and downloads
