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The Online Analytics Maturity Model

The Online Analytics Maturity Model (OAMM) is adapted and derived from proven models in fields such as business analysis, marketing, business intelligence and process optimization. Based on critical success factors contributing to the use of analytics to make better decisions and extract maximum value from business processes, those are applied to a six level multi-dimensional capability maturity model.

These maturity levels and key process areas defines common features and attributes as well as key practices that will significantly increase the likelihood of success and positive return of a web analytics program.

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  1. Download the paper: The Online Analytics Maturity Model
  2. Evaluate yourself with the self-assessment tool
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  3. See what others are saying about the OAMM
  4. Learn at a workshop: "Online analytics: a managerial perspective"
  5. Subscribe to receive news and tips to grow your analytics maturity

Introduction to the Online Analytics Maturity Model


Interview recorded at the Web Analytics Congress, Amsterdam, June 2nd, 2010 by Matthew Niederberger, available on Vimeo.
Music: "Interlude #2" by Flatlink (licensed under creative commons)

What others are saying

For further information regarding the OAMM and its future evolution, including speaking, consulting and training, contact Stéphane Hamel.