I'm a strategist in data governance and privacy shaping the future of digital marketing & analytics.
I’m Stéphane Hamel, a consultant, educator, and thought leader with over 35 years of experience shaping the future of digital marketing, analytics, and data privacy. My passion lies in breaking down complex topics and creating practical frameworks—like the Digital Analytics Maturity Model—and tools such as WASP, gaAddons, and Da Vinci Tools, which have helped organizations across North America and Europe optimize their digital strategies. I see myself as more than just a consultant or teacher—I’m a bridge-builder, connecting marketing, technology, and privacy in ways that challenge conventional thinking and drive ethical, sustainable practices. For me, privacy isn’t just a regulatory checkbox; it’s a strategic advantage when embraced fully. Sharing knowledge is at the heart of everything I do. Whether I’m speaking at conferences, teaching at Laval University and the Haskayne School of Business, or advising startups in the privacy tech space, I’m always focused on empowering others to understand and navigate the intersection of data, privacy, and technology. My mantra, “Data is the raw material of my craft,” reflects my belief that data, when used responsibly, can be a force for innovation and positive change. If you’re ready to rethink how your organization handles data and privacy in today’s digital landscape, I can help you establish the governance and strategies needed to thrive in a rapidly evolving world.